Trigger-based email and message sequences that sell while you sleep. Welcome flows, nurture chains, re-engagement protocols — written as interconnected systems, not standalone messages.
Automation copy is the highest-leverage writing you can invest in. One email sequence, written once, can generate revenue for years without any additional effort from you. The catch: it only works if every message in the chain builds pressure toward the conversion event, and most automation copy fails because it was written message-by-message instead of as a complete narrative arc. Our Automation Copy service writes entire trigger-based systems: welcome sequences (5-8 messages that transform a cold subscriber into a warm buyer), post-purchase sequences (reducing refund rates and seeding repeat purchases), launch countdown campaigns (creating urgency without resorting to fake scarcity), winback protocols (re-engaging subscribers before they abandon your list permanently), and cart abandonment sequences (recovering revenue at the moment of highest purchase intent). Every message includes 3 subject line variants optimised for different audience segments, preview text engineered for mobile open rates (67% of email is mobile), single-CTA architecture per message, and mobile-first formatting that reads cleanly on every device. Average results: 40% open rate (industry: 21%). 5.6% click rate (industry: 2.6%). 28% of total client revenue attributable to automated email within 6 months of deployment. We write for Klaviyo, ActiveCampaign, ConvertKit, Mailchimp, HubSpot, and Customer.io. Timeline: 12-18 working days for a complete automation system.
Strategic debrief + independent customer intelligence gathering. We study your buyers more thoroughly than they study themselves. Reviews, forums, support logs, competitor gaps — everything becomes ammunition.
We map the persuasion architecture before writing a word. Every page has a blueprint: entry state, exit state, and the exact sequence of arguments that bridges the gap. You approve the architecture before we deploy a sentence.
First draft. Written by a senior operator with strategic annotations explaining every decision. You see the reasoning, not just the result. Nothing is decoration — everything is functional.
Your signal. Our adjustment. We iterate until every line passes one test: does this advance the conversion event? If not, it is removed or rewritten. Then we deliver clean, implementation-ready assets.